At the helm of UX innovation for a dynamic Stealth Startup, my focus is on sculpting user experiences that resonate. My expertise lies in leading the research and design processes, ensuring products are both intuitive and market-ready. Collaborating with the CEO and engineering leads, we integrate best practices into our methodology, enhancing product appeal and user engagement with each iteration.
Applying my skills in various industries has allowed me to hone my user-centric design and strategic leadership skills, fostering team environments where creativity flourishes. Our collective efforts are geared toward aligning user experience with business goals, resulting in products that not only meet but surpass user expectations, driving engagement and business growth.
"James is a highly diversified UX leader. He has the ability to leverage customer research, competitive research, and creative thinking and turn them into a clean and effective user experience. He is also very flexible and able to fit into an existing team to drive results. His work for Lasoh was instrumental in creating the strategy and execution of the digital experience."
Orlie Benjamin, CEO, Lasoh
"To be a designer you must understand some basic design principles and rules, but to create great user experiences you must understand your user."